The World Brand Award for UX Design Excellence [UXD]

The World Brand Award for UX Design Excellence recognizes consumer products and digital solutions that offer a point of difference from their competitors in user experience through design excellence.

The World Brand Award for Product Excellence [PXA]

The World Brand Award for Product Excellence recognizes products of exceptional quality offering a point of difference from their competitors.

The World Brand Award for Product Innovation [PIA]

The World Brand Award for Product Innovation recognizes innovative consumer products offering a point of difference from their competitors.

The World Brand Award for New Product Innovation [NEW]

The World Brand Award for New Product Innovation recognizes innovative consumer products recently launched to market offering a point of difference from their competitors. Products entered in this category must have been launched after 1st January 2016 to be eligible.

The World Brand Award for Eco Innovation [ECO]

The World Brand Award for Eco Innovation recognizes environmentally conscious products that provide innovative solutions for consumers.

The World Brand Award for Technology Innovation [TEC]

The World Brand Award for Technology Innovation recognizes products that provide innovative technological solutions for consumers.